Well, looks like this Valiant relaunch is going to go places we’ve never gone before. The first issue of X-O MANOWAR will have a QR Voice Variant—”the world’s first QR code-augmented, talking comic book cover!” Jelena Kevic-Djurdjevic supplies the art. On Wednesday, a preview poster will be shipped to local comic shops so you can preview the technology, which involves a QR code, a smart phone and a steady hand.
The regular issue is by Robert Venditti and Cary Nord with a cover by Esad Ribic. The Pullbox Variant cover is by Nord.
The technology involves scanning a QR code on the cover, then loading a video and holding it in front of the cover/poster for a talking head effect.
“We want fans worldwide to know that something special is happening in their local comic shop during the build-up to May 2nd and the launch of the new Valiant Universe,” said Valiant Chief Creative Officer Dinesh Shamdasani. “Valiant’s QR Voice Variant is not only a new innovation in comics and a true incentive for retailers, but an enhanced and immersive experience for fans as well. By merging elements of print and digital, we’ve hopefully created something that fans will just have to see in person!”
Illustrated by fan favorite artist Jelena Kevic-Djurdjevic, scripted by Robert Venditti and animated by New York’s Continuity Studios, both the cover and promotional poster will direct smartphone users to a video of X-O Manowar delivering a speech directly to comic fans across the world. On sale May 2nd — from the creative team of New York Times bestselling author Robert Venditti and Eisner Award-winning artist Cary Nord — X-O Manowar #1 begins the journey of Valiant’s greatest hero anew, when a Visigoth warrior dons an alien-armored weapon of incalculable destruction, igniting the Valiant Universe in the process.
“From a storytelling standpoint alone, the technology we’re employing here holds enormous potential,” said Valiant Executive Editor Warren Simons. “For the first time anywhere, and exclusively on the printed page, Valiant can literally give its characters a voice.”
Valiant also supplied three pages of interior art.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.