Marvel’s really pulling out all the stops to pimp Guardians of the Galaxy. This time up – a new 4-part bi-weekly “Infinity” digital comic series. “Infinity” is Marvel’s branding term for the sort a minimal animation effects you see on thing’s like Mark Waid’s Thrillbent or Alex De Campi’s Valentine.
That first free installment is written by Brian Bendis and drawn by Michael Avon Oeming <insert joke about Powers shipping late>. It’s not a lot more than a Drax fight scene and the “Infinity” effects are fairly minimal if you compare it to the Thrillbent features. Still, there’s some interesting stuff going on around this.
First off, the way it’s been described to Entertainment Weekly is as outreach to the movie audience. It wouldn’t be the first time there’s been a digital comics teaser for a movie, but this isn’t an immediate tease. The Guardians film is 18 months out, scheduled for August 2014. That’s a looooooooong game if you’re trying to build anticipation for a movie. It’s also looking like it’s another gateway attempt to get people onto the Marvel App. Marvel’s emphasizing the digital. No two ways about that.
With a SXSW panel and “major announcements” lined up for Sunday (AR was last years announcement), figure the Infinity comics are going to get some mention and we’re going to see more “civilian” outreach vis-a-vis digtal.