The comics sales estimator cabal did their work yesterday and the analysis of February’s sales was not good. Via ICv2: February Comics and Graphic Novel Sales Decline
After an abysmal showing in January (see “How Low Can DC Go?”), DC shipped the third issue of Dark Knight III: The Master Race in February, pulling its market share back up to 26%, but the overall market for comics and graphic novels still declined vs. the same month a year ago, by 1.69%, according to information released by Diamond Comic Distributors. There was a big divergence between comics and graphic novels, with periodical comics down 6.73% and graphic novels up 12.00%.
The usually chipper John Jackson Miller pointed out another bad sign for the month:
But lower volumes this month are real: the month’s 300th place title sold 3,744 copies, the lowest sum since June 2012. Click to see the sales of 300th-place titles across time.
When JJM says things are slowing, it means things are slowing.
One thing I keep seeing people saying is that without Star Wars Marvel would be down, but you know a dollar is a dollar. Why not count Star Wars? It’s not like they’re going to lose the license. Still, this downward trend is real. Is it going to destroy the comics industry? No. Is it going to inconvenience some people and create more struggle? Yes.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.