The Beat

EXCLUSIVE: DC Unveils New, Art-Focused Look for Variant Covers

So you’ve seen one new look for trade dress, now DC is rolling out a new look for their own variant covers, seen here on Jim Lee’s variant for BATMAN #45 and John Romita Jr’s  variant for NIGHTWING #44.

The new trade dress is designed to spotlight the art, with no logos. It also emphasizes the the unique nature of these art-centric covers, and serves to differentiate them even further from the main covers.

The slim UPC box, variant cover box and credits – and even series title – are quite inconspicuous at the bottom of the covers. It’s as virgin art as DC can get. It’s a clean, uncluttered look for those who want to sit back in their comfy chair and admire their variant cover collection. Perhaps with a helping of cognac or Earl Grey tea.

What do YOU think? Are you more likely to pick up a DC variant with this uncluttered look?



Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.