EventBrite, the ticketing agency, caused a lot of talk last year when they released the results of the first survey of convention attendees with breakdowns on gender, spending and more.
They’ve done another survey this year, and the results are even more detailed. Rob Salkowitz has done a round-up over at ICv2 but the Beat has also been given an exclusive preview of some of the data on safety at the con.
The survey was done to provide greater insight into the multi-billion dollar fandom events and convention business, and surveyed 2165 total respondents over two weeks in May. Respondents were drawn from Eventbrite users, with a few from external respondents via social media. 94% of respondents attended a fan event or convention in the past 12 months, While the poll did not cover sexual orientation, race or ethnicity, it delved into gender, and the news is that as far as men and women go it’s now even steven. Also, there is far more gender diversity among purchasers of indie/alt.comix than among regular comics. And that attendees of Tabletop/role-playing games felt less safe than any other kind of event — perhaps because fans of these are actually USED to acting out? Just a guess there.
SO MUCH TO CHEW ON. For breakdowns read on:
Fandom Overall Has Achieved Gender Parity
• Last year, in a survey using the same methodology and roughly the same sample size, the overall gender breakdown across all fandoms was 46% female, 54% male, but was 50/50 under age 30. (the survey did not provide a non-binary/other option in 2014)
• This year, gender identity breakdown across all responses was 48.9% female, 48.7% male, , 2.4% non-binary/other
• Fandom as a whole is trending female, with women very slightly outnumbering men in our overall sample.
• Under age 40, it’s 50.8% female/46.1% male/3.1% non-binary/other
• There are hardly any significant attitude or behavior differences expressed between male and female fans across most topics polled.
…but gender gaps remain across specific fan interest areas.
• Despite the overall trend toward women across all fan interest areas polled, no individual fandom is close to 50/50
• Tabletop and role-playing gaming and comic book fandom are where the boys are, clocking in at over 62% male.
• Female fans flock to anime/manga, science fiction and genre/comics-based media.
• Fans identifying as “non-binary/other” are most likely to be found in Alt/small press and anime/manga fandom.
Cosplayers are Intense Fans, Spenders, Frequent Con Attendees
• 499 respondents, or around 23% of our sample, identified themselves as serious cosplayers and/or people who attend shows just to engage in cosplay
• The highest percentage – 29.4% – identified themselves as primarily manga/anime fans. 21% are fans of comic and genre-based media, and 17.7% science fiction and fantasy fans.
• More than 85% of cosplayers are under 40, with nearly 60% between the ages of 23-39.
• Cosplayers are predominantly female (62.5%), with 32% male and 5% non-binary/other
• Only 30% of cosplayers report spending less than $100 at shows. Most (42.7%) spend between $101-250, consistent with the spending patterns of non cosplayers.
• Cosplayers go to more cons than practically any other group. 64% of serious cosplayers attend 3 or more fan events per year. More than 27% attend 5 or more fan events per year.
Cons Generally Make Fans Feel Safe and Welcome
• When asked “In general, do you feel the fan events you attend do enough to make all attendees feel safe and welcome,” 7.2% of respondents (143 total) said no. 92.8% said yes.
• Anime/manga and toy/collectible fans seem to feel their events do best, with fewer than 5% feeling unsafe.
• By far the worst fandom for safety is Tabletop/role-playing games, with around 17% of fans in that category answering “no.”
• Videogaming fans (mostly male fandom) response is at about 10%; comic and genre-based media (the most female fandom) is around the same.
• There were few statistical differences between how men, women and non-binary/other genders answered this question.
• Among those who feel unsafe and unwelcome:
o 53.5% are female, 45.1% are male, 1.4% are non-binary/other
o 20% are serious cosplayers. 44% do not cosplay at all.
o 40% have been going to cons for more than 10 years
o 35% spend $250 or more
o 85% go in groups of two or more, including family
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.