The Image founder lays down somecommon sense:
The thing is–the comic book industry has seen this wave coming toward us for years and has known it was coming for years and has been absolutely baffled as to how to deal with it. Creators and publishers want to make a living, after all–and thus far most of the sites promising to deliver the goods have either folded or have been met a lukewarm reception. There hasn’t been that perfect platform that everybody’s embraced or the perfect reader. The iPhone sure isn’t it–unless you’re an eye stain enthusiast. It’s too small and too hard to read. But this may be it. The combination of iBooks and the iPad may be just what the doctor ordered.
For some time, everybody’s been running around like chickens with their heads cut off screaming that the sky is falling as fans have busily scanned and uploaded comics. Illegal comics are thriving. Guys scan in and upload new comics all the time and you can get new comics on your computer the day they hit the stands in many cases. The big difference for those who care is that these are scans out of comics–and they simply don’t look as good as real comics do.
Clearly, most people do not give a shit.