The 2 1/2 minutes trailer will debut wide at 10 pm:

Spider-Man fans will get a long-awaited sneak peek at Columbia Pictures’ highly anticipated motion picture Spider-Man 3 when a new, full-length, two-and-a-half minute trailer debuts in a special unprecedented “road block” across Viacom Inc.’s brands and on the CBS Television Network on Thursday, November 9, at approximately 10:00 pm. Spider-Man 3, starring Tobey Maguire and directed by Sam Raimi, kicks off next summer’s moviegoing season on May 4, 2007.

The television networks airing the new trailer include BET, CBS, Comedy Central, Logo, MTV, MTV2, Spike TV and VH1, with each supporting the event with custom promotions both on-air and online. A total of 14 online destinations from Viacom’s networks are supporting the airing of the trailer, including AddictingGames.com, AddictingClips.com, BET.com, MTV.com, IFILM.com, Nick.com, ComedyCentral.com, GameTrailers.com, LOGOonline.com, Neopets.com, SpikeTV.com, The-N.com, VH1.com, and Xfire.com.