I know I said no more John Carter, but the appearance in my inbox of an email from Disney marketing announcing the existence of a clip and a poster for Woola, the faithful Martian Calot who steals every scene he’s in in the the film, is just so odd!
Studios rarely send out post-opening PR! It’s as if…someone somewhere said, “Hey, people like that Woola thing, let’s push it a bit.”
If this kind of light-hearted contemporary tone had been set earlier…we might have saved the atmosphere plant in time.
Was this an Andrew Stanton decree?
So many things we will never know.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.