by Taimur Dar
Rumor has it that Marvel will be returning to the legacy numbers of many of its titles as part of its “Make Mine Marvel” move this fall, as opposed to relaunching with brand new #1 titles as it has done in recent years. As always, any speculation or rumors should be treated with a grain of salt, but it’s worth noting Marvel has already announced that the current Venom title will revert to issue #150 in May and continue to retain the original numbering.
Marvel has been rolling out info on their fall plans to retailers, and while the renumbering rumor hasn’t been confirmed in those calls, its still a very popular rumor.
When looking at other potential titles that could relaunch with the original numbering, Thor seems the most obvious and likely. A breakdown of the number of issues published:
Thor (Volumes 1-3): 621 issues
Mighty Thor (Volume 1): 23
Thor: God of Thunder: 25
Thor (Volume 4): 8
Mighty Thor (Volume 2): 19 as of May solicitations
|Title||# of Issues|
|Thor (Volumes 1-3)||621|
|Mighty Thor (Volume 1)||23|
|Thor: God of Thunder||25|
|Thor (Volume 4)||8|
|Mighty Thor (Volume 2)||19|
|Month||Current Issue #||Classic Issue #|
That equals 696 issues of Thor by the month of May. Based on that, once the current Mighty Thor title reaches issue #23 it should also hit the milestone 700th issue. Of course, that doesn’t take into account other titles, in particular:
Journey Into Mystery: 35 issues
Thors: Battleworld: 4
Unworthy Thor: 5
|Title||# of Issues|
|Journey into Mystery||35|
If that’s the case, Thor has already passed the 700th issue and then some. However, if Marvel does plan to revert to the legacy numbering, only taking into consideration the primary ongoing Thor titles from Figure 1 makes sense, especially from a marketing perspective. Assuming Jason Aaron’s current Mighty Thor title doesn’t double ship or skip a month, the 700th issue could be released as early as September. That coincides nicely when the third Thor film, Thor: Ragnarok, is released in theaters on November 3rd, 2017. A more ideal release for the 700th issue of Thor would probably be late October/early November when fandom of the Asgardian will be at its zenith. The point is that the fall release of Thor: Ragnarok presents the unique opportunity to promote the Thor comic and it just so happens to be perfectly timed with the celebration of 700 issues of Thor.
Taimur Dar is the Digital Media Producer and Marketing Expert for the Beat. He has earned a master’s degree in marketing intelligence from Fordham University and has provided branding strategies for various companies and organizations. His name his pronounced like the first two syllables of “tomorrow” in case you were wondering.