Wether you call it a comic or not, Diary of a Wimpy Kid is a global phenomenon. The latest in the series by Jeff Kinney, #10 “Old School,” dropped on November 3 and sold over 1 million copies in its first week, according to publishers Abrams. The book was released simultaneously worldwide in 90 countries, and Kinney is on a worldwide tour, hitting China, Australia and Brazil. PW has Bookscan figures:
According to Nielsen BookScan, the latest Wimpy Kid sold just under 314,000 copies in its first week; BookScan tracks sales for about 80% of the U.S. print market. Old School was easily the top selling book last week beating out second place Bazaar of Bad Dreams by Stephen King which sold just under 60,000 copies.
There are currently 6.8 million copies of the volume in print worldwide. Each book in the series has topped sales charts, with a series total of 164 million copies in print worldwide.
As impressive as these sales may be, Asterix and the Picts, released in 2013 sold 2 million copies in a week. A new Asterix book just came out, Asterix and the Missing Scroll and while I haven’t seen first week numbers yet, they will be impressive.
The new Wimpy Kid book finds Greg Heffley and his town going “unplugged” and learning if like before electronics was really all that awesome.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.