Dark Knight III #3.jpg

Marvel continued its dominance of DC, although by a lesser margin than January, when DC’s dollars/units were literally half of Marvel’s. However Dark Knight  III was back on the charts, helping DC raise its numbers and leading periodical sales. Marvel led DC 42.19% to 29.01% in dollars and 40.78%  to $26.00 in units. Image Comics cruised into third with a 10.13% dollar share and a 9.18% unit share.

The Wicked and the Divine Vol. 3 was the top graphic novel, with the rest of the otp 10 divided between such faves as Star Wars, Batman and Lumberjanes, although Image’s Sunstone V.4 charted. Evan Dorkin’s scalding complete Eltingville Club was #2 on the book chart– not sure how that’s decided but good for the Eltingville Four.

The year to year and year to date comparisons aren’t particularly strong, but as John Jackson Miller points out at Comichron, Jan-Feb 2015 were distorted by Star Wars #1 and two straight months of inflated Loot Crate numebrs. Quoting Comichron here:

Preliminary reporting is available on comics and graphic novel sales in February 2016 from Diamond Comic Distributors, and we see in them another month that is just slightly off from the same month a year ago. But since reported sales that month were supercharged by nearly half a million copies of Orphan Black #1, the vast majority of which went to the repackager Loot Crate, the month may not have been off by that much.

Indeed, Comichron estimates that while total orders were at $41.48 million, down about $700,000 from last February, our retail total from last year was inflated by nearly $2 million by the Loot Crate book. We can also estimate that much of the drop in unit sales came from the Loot Crate issue: half a million copies would equate to about half of the reported 14.62% drop in comics unit sales. And remember that last February also had more Star Warslaunches, including continued sales of the first issue from last January.

So the comparisons for the first quarter are the muddle we’d been expecting, and may not say much at all about the health of the market as 2016 began.

Despite these soft numbers, Graphic novels were up sharply — nearly 20∞ — from Feb. 2015. I’d be interested to know if it was a lack of good books in 2015 or a bonus of good titles in 2016 that led to  this change.

dollar-shareunit-share

TOP COMIC BOOK PUBLISHERS

PUBLISHER DOLLAR

SHARE

UNIT

SHARE

MARVEL COMICS 40.78% 42.19%
DC ENTERTAINMENT 26.00% 29.01%
IMAGE COMICS 9.18% 10.13%
IDW PUBLISHING 4.78% 4.14%
DARK HORSE COMICS 3.07% 2.59%
BOOM! STUDIOS 2.12% 1.94%
DYNAMITE ENTERTAINMENT 2.09% 1.68%
ONI PRESS INC. 1.04% 0.85%
VIZ MEDIA 0.94% 0.38%
TITAN COMICS 0.92% 0.82%
OTHER NON-TOP 10 9.09% 6.29%

NEW TITLES SHIPPED

PUBLISHER COMICS SHIPPED GRAPHIC NOVELS SHIPPED MAGAZINES SHIPPED TOTAL

SHIPPED

MARVEL COMICS 80 32 0 112
DC ENTERTAINMENT 78 28 1 107
IMAGE COMICS 53 13 0 66
IDW PUBLISHING 41 22 0 63
DARK HORSE COMICS 27 16 0 43
BOOM! STUDIOS 23 13 0 36
DYNAMITE ENTERTAINMENT 20 6 0 26
TITAN COMICS 14 6 1 21
ONI PRESS 7 3 0 10
VIZ MEDIA 0 2 0 2
OTHER NON-TOP 10 142 134 31 307

 


COMPARATIVE SALES STATISTICS

  DOLLARS UNITS
FEBRUARY 2016 VS. JANUARY 2016
COMICS 0.14% -5.26%
GRAPHIC NOVELS -0.63% 8.21%
TOTAL COMICS/GN -0.10% -4.24%
FEBRUARY 2016 VS. FEBRUARY 2015
COMICS -6.73% -14.62%
GRAPHIC NOVELS 12.00% 18.12%
TOTAL COMICS/GN -1.69% -12.54%
YEAR-TO-DATE 2016 VS. YEAR-TO-DATE 2015
COMICS -5.32% -9.52%
GRAPHIC NOVELS 1.13% 2.92%
TOTAL COMICS/GN -3.43% -8.63%

TOP 10 COMIC BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 DARK KNIGHT III: THE MASTER RACE #3 $5.99 NOV150155-M DC
2 STAR WARS #16 $3.99 DEC150866-M MAR
3 BATMAN #49 $3.99 DEC150271-M DC
4 SPIDER-MAN #1 $3.99 DEC150723-M MAR
5 DEADPOOL: THE MERCS FOR MONEY #1 $3.99 DEC150741-M MAR
6 DEADPOOL #7 $9.99 DEC150853-M MAR
7 DARTH VADER #16 $3.99 NOV150919 MAR
8 POWER MAN AND IRON FIST #1 $3.99 DEC150732-M MAR
9 AMAZING SPIDER-MAN #7 $3.99 DEC150809-M MAR
10 JUSTICE LEAGUE #48 $3.99 NOV150171-M DC

TOP 10 GRAPHIC NOVELS & TRADE PAPERBACKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 THE WICKED & THE DIVINE VOLUME 3 TP (MR) $14.99 NOV150702 IMA
2 STAR WARS: CHEWBACCA TP $16.99 NOV150951 MAR
3 LUMBERJANES VOLUME 3 TP $14.99 NOV151165 BOO
4 BATMAN: THE DARK KNIGHT RETURNS TP $19.99 NOV150279-M DC
5 BATMAN: HARLEY AND IVY DELUXE EDITION HC $24.99 OCT150255 DC
6 SUNSTONE VOLUME 4 OGN SC (MR) $14.99 OCT150579 IMA
7 NEW SUICIDE SQUAD VOLUME 2: MONSTERS TP $14.99 NOV150280 DC
8 THE FADE-OUT VOLUME 3 TP (MR) $12.99 DEC150644 IMA
9 AMAZING SPIDER-MAN: EDGE OF SPIDER-VERSE TP $15.99 FEB150860 MAR
10 SAGA VOLUME 5 TP (MR) $14.99 JUL150565 IMA

 


TOP 10 BOOKS

RANK DESCRIPTION PRICE ITEM CODE VENDOR
1 BATMAN CHARACTER ENCYCLOPEDIA HC $16.99 JAN161900 DK
2 THE ELTINGVILLE CLUB HC $19.99 OCT150048 DAR
3 DOCTOR WHO COLORING BOOK $14.99 DEC151808 PUT
4 THE SHADOW DOUBLE NOVEL VOLUME 103 SC $14.95 NOV151874 SAN
5 WONDER WOMAN: AMAZON WARRIOR SC $5.99 DEC151804 SCH
6 BATMAN & ROBIN ADVENTURES: THE JOKER’S MAGIC MAYHEM TP $5.95 DEC151798 CAP
7 BATMAN TALKING BUST & ILLUSTRATED BOOK KIT $12.95 OCT151888 RUN
8 BATMAN & ROBIN ADVENTURES: TWO-FACE FACE OFF TP $5.95 DEC151795 CAP
9 BATMAN & ROBIN ADVENTURES: THE SCARECROW’S NIGHTMARE MAZE TP $5.95 DEC151797 CAP
10 BATMAN & ROBIN ADVENTURES: CLAYFACE’S SLIME SPREE TP $5.95 DEC151796 CAP

TOP 10 TOYS

RANK DESCRIPTION ITEM CODE VENDOR
1 GHOSTBUSTERS SELECT SERIES 1 ACTION FIGURES MAY152168 DST
2 MARVEL SELECT: DEADPOOL ACTION FIGURES MAR101468 DST
3 MOVIE REALIZATION STAR WARS: SAMURAI DARTH VADER “DEATH STAR” ACTION FIGURE AUG158041 BLU
4 ALIENS WARRIOR COOKIE JAR AUG152314 DST
5 THE FLASH STATUE PAPERWEIGHT AUG152807 ICO
6 STAR WARS: THE FORCE AWAKENS: FIRST ORDER STORMTROOPER ARTFX+ STATUE 2-PACK NOV152451 KOT
7 MARVEL NOW: MAGNETO ARTFX+ STATUE AUG152630 KOT
8 STREET FIGHTER: POISON BISHOUJO STATUE MAY158417 KOT
9 DC COMICS SUPER HEROES: WONDER WOMAN BUST JUL150356 DC
10 BATMAN 1966: BATMOBILE WITH ACTION FIGURE JUN158643 MAT

TOP 10 GAMES

RANK DESCRIPTION ITEM CODE VENDOR
1 DC HEROCLIX: WORLDS FINEST BOOSTER BRICK DEC152576 NEC
2 MAGIC THE GATHERING TCG: OATH OF THE GATEWATCH BOOSTERS NOV158284 WIZ
3 DC HEROCLIX: DAWN OF JUSTICE DEC152574 NEC
4 CTHULHU MONOPOLY JAN162797 USA
5 DUNGEONS & DRAGONS DICE MASTERS: FAERUN UNDER SIEGE DEC152567 NEC
6 DC HEROCLIX: WORLDS FINEST FAST FORCES 6-PACK DEC152578 NEC
7 DC HEROCLIX: DAWN OF JUSTICE FAST FORCES 6-PACK DEC152575 NEC
8 STAR WARS: THE FORCE AWAKENS CHESS GAME OCT158185 HAS
9 CTHULHU YAHTZEE JAN162798 USA
10 STAR WARS: THE FORCE AWAKENS MONOPOLY OCT158186 HAS

 

 

 

Comments

  1. Double Mojo says

    As always, thanks for the information. I wonder if you could provide specific information on Valiant’s titles (market share, etc). I think they probably have the largest group of ongoing published titles that continuously fail to make this chart. They have foreign investors backing a movie deal. How poorly are there titles actually selling? Thank you.

  2. comicsatemybrain says

    The above data ultimately come from Diamond. If Valiant doesn’t make the Top Ten publishers, then their market share info won’t be broken out in the charts above. But looking at the publishers that did make the Top Ten, it would appear that Valiant’s market share is clearly below 1%.

    To see how Valiant’s individual titles are doing, you’ll need to see the Top 300 individual comics list. Comichron and ICv2 make some estimates of the number of paid copies shipped by Diamond to North America retailers. You can see ICv2’s January calculations at this link: http://icv2.com/articles/markets/view/33653/top-300-comics-actual-january-2016
    Comichron is able to glean a little more since they also draw on Diamond’s Top 50 Indy & Small Publisher charts, which can include some books from below the overall Top 300:
    http://www.comichron.com/monthlycomicssales/2016/2016-01.html

    I would imagine that their February 2016 estimates will be out soon.

  3. Skottie says

    I shake my head at people that buy overpriced floppies from Marvel and DC.

  4. comicsatemybrain says

    @Double Mojo: Valiant’s share of the overall market isn’t publicly available unless they make it into Diamond’s Top Ten Publisher’s list. But looking at the data that Diamond has released, it is clear that Valiant’s share is less than 1%.

    As for estimates of the sales of individual Valiant titles in North America, take a look at the ICv2 or Comichron numbers. The ICv2 list is based just on Diamond’s Top 300, but Comichron also uses the data from Diamond’s Top 50 Indy books, so they sometimes capture info on books falling below the Top 300 cutoff. Do a Google search for comichron “January 2016” to find the January numbers. (I don’t think that the Feb 2016 numbers have been posted yet, but they should be up soon.)

Leave a Reply

Your email address will not be published. Required fields are marked *