True to their word, DC is launching a followup reader survey , after last fall’s New 52 launch survey. John Rood mentioned that any demographic info would only be truly useful as more comparisons were able to be made, and future surveys were promised. And here it is. We tried to take it but got booted out for truthful answers, sadly. (In this case not actually buying any DC comics.) As before there is a fake survey title, ORANGE IVY, to weed out wannabes.
Ladies, please be sure to take the survey—maybe this time the results will actually be counted. Other than that, any attempt at comics demographics and marketing info is a good thing from where we stand.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.