Seeing as how it was somehow unearthed by Bleeding Cool, there is no way of knowing where this video featuring all of DC’s major editorial players save Geoff Johns talking about the relaunch was created for. It’s definitely aimed at consumers, but the actual venue we may never know. Or it may never have been released.
The video shows Dan DiDio, Jim Lee, Eddie Berganza, Bob Harras, and special guest star Grant Morrison each uttering the word “new” about 30 times each. Our impressions is that they want us to know that this is a NEW initiative and a NEW way of doing things. It’s NEW.
Commenters at Robot 6 go a little heavy on the subtextual relevance
“Things that seemed stale and boring have been revitalized” [shot of Babara Gordon as Batgirl] Fxxx whoever put together those images. Fxxx them.
Also “plugged into feelings people are having right now” [zooms in on the bare chest of Juggalo Hot Topic Harley] What? Feelings in their pants?
This strikes us as a little too deep. BUT see the next post.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.