Dick Kyacinth returns and looks at this week’s sales numbers:
I certainly have had my reservations about Final Crisis, but I found the first issue to be pretty good, mostly due to the pervasive, foreboding atmosphere that Grant Morrison and JG Jones established. Of course, my reaction to the comic has very little to do with Direct Market sales, but it’s still kind of surprising to see this kind of differential. I was under the impression that folks were underwhelmed by the whole Skrull infiltration storyline, especially compared to the prospect of a Morrison/Jones epic. And DC has been promoting Final Crisis as the culmination of several years worth of stories for quite some time now, whereas Secret Invasion just seemed like the sort of by-the-numbers crossover that would have been relegated to a summer’s worth of annuals back in the early 1990s.
But maybe that’s what people want right now, for whatever reason. I think it’s worth considering that something as simple as an Invasion of the Body Snatchers rehash might seem somewhat appealing compared to what DC has been dishing out over the last year or so. In fact, it’s probably time to consider the damage done by the Countdown miniseries and its related spinoffs. As Marc-Oliver Frisch and others have noted, a book selling 70,000 copies every week is nothing to sneeze at, even if DC expected those numbers to be about 15,000-20,000 higher. On the other hand, Countdown may have done some substantial harm to DC as a brand in the Direct Market.