The website for the DC Superhero Girls launched during Comic-Con and I missed it for some reason. As you may recall this is a joint venture between DC, Mattel and Random house aimed at girls 6-12 that will include toys, comics, apparel, books, and Legos. The website reveals that the characters—among them Wonder Woman, Supergirl, Batgirl, Harley Quinn, Bumble Bee, Poison Ivy and Katana—will exist as teens in a high school setting and the character bios stress empowerment, friendship and heroism. The website is basic for now, but will expand this fall, and the girls even have their own Instagram. The complete line launches next year.
This looks cute and positive, if a bit “made in the lab.” It will certainly be fascinating to see how it rolls out and how the action figure line is received—the dearth of female action figures seems to be the last line of resistance to the integration of superhero culture, but I suspect that is ending as well.
Here’s a few of the character bios shown thus far.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.