With less than 48 hours to go until the world shattering Rebirth event, to be held at 9:30 am PDT on the Saturday of WonderCon (And livestreaming for audiences everywhere, DC is using a very unorthodox rollout for retailers.
As you may have noticed it’s solicitations week when all the publishers send out their upcoming books for June orders. Not wanting to spill the beans on what’s coming for Rebirth, DC only has a tiny section of the Diamond catalog, and even the website has only a list of titles with no creative teams.
DC UNIVERSE REBIRTH #1
Here’s the rest of this month’s catalog:
Since, as we’ve been told over and over again in the Diamond era, Previews is the holy writ from which all else stems, order-wise, this is as heretical move as one can make. DC is gambling that the drama and news value of its 90-minute curtain raising event will be enough to get retailers excited about the new teams.
But just in case, DC will release its own standalone 96-page catalog with tons of information and art. Retailers will get it automatically, at numbers equal to Batman #49, but they can order even more if they want.
While DC has managed to keep most of the actual assignments for Rebirth under wraps (as defined as leaks and plants on Bleeding Cool) according to yesterday’s story on Greg Rucka replacing Marguerite Bennet on Wonder Woman, things are maybe in play a little more as the big reveal draws closer.
And also, perhaps the drop dead deadline on getting that standalone catalog into print is as close as can be.
Meanwhile, on Twitter Jonathan Hickman has been either troling or teasing…
DC editors, you can stop emailing me. The answer is, yes.
I've destroyed one superhero universe, don't think I wouldn't love to do another.
— Jonathan Hickman (@JHickman) March 23, 2016
BTW, do YOU have a question for Geoff Johns, Dan DiDio and Jim Lee? The Beat Herself will be attending the press conference and will endeavor to ask at least one lucky fan’s sure-to-be friendly and informational question. If you’d like to submit a question for the co-publishers, do this: Follow @comicsbeat on Twitter and tweet your questions with the hashtag #rebirthquiz
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.