As many have noted, DC rolled out its brand spanking new website yesterday, with a whole new look, new logo and new commenting system. Among the many improvements, new sections for major characters, and subsections for videos, live social media updating and the like. (What, no Pinterest?) The site seems to be the work of the West Coast branding/web team, and although useful and streamlined, it does match the corporate vibe of a lot of DC rollouts of late.
Although the old message board—hope of a lifetime’s worth of conspiracy theories and threats never to read DC comics again—is dunzo, comments are back, via the medium of Facebook. And rather amusingly, DC has also rolled out a huge comics web-wide advertising campaign with images such as this:
And here, perhaps, the branding team betrays a tiny lack of familiarity with the DC audience. For they surely need no advertising campaign to urge them to “interact, react and respond.” They seem to do that fine all on their own. In fact, the old blog comments were pulled after fans reacted and interacted a little too zealously.
At any rate, it will be interesting to see how the historically “candid” DC fans react to using the “real name” Facebook commenting system.
In other words, this will be fun!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.