As any parents out there know, the iPhone/tablet as babysitter is a rapidly growing tradition among harried moms and dads. And as reported in Variety, DC is launching a DC Nation app to take advantage of this market—and grow future readers.
Realizing it needs to get kids used to reading digital comicbooks in order to grow that side of the biz and appeal to the younger set as it stares at more mobile screens, DC’s new app will offer first issues of “Batman Adventures #1,” “Superman Adventures #1” and “Tiny Titans #1” for free, and the first six installments of the “DC Nation Secret Files,” an encyclopedia of comic book company’s characters.
Separately, a monthly DC Nation “mini-mag” will highlight the latest happenings on the Cartoon Network TV programming block, giving the hourlong lineup, which bowed in February, its own promo push. Additionally, more than 100 DC Comics titles will be available for 99 cents, including “Supergirl: Cosmic Adventures in the 8th Grade.”
Although DC has come under fire in the past for not supporting comics for young readers, this is a pretty nifty way to get the kids interested in their characters with some excellent comics. The free app can be downloaded here.
The magazine is sponsored by the new video game “Lego Batman 2: DC Super Heroes.”
Here’s DC’s PR on the matter:
DC Entertainment announced today that it has released a new family-friendly DC Nation app offering instant access to the best in all-ages content from DC Comics. Based on the popular Saturday morning programming block from Cartoon Network, Warner Bros. Animation and DC Entertainment, the free app features thousands of pages of kid-safe content including free, first issues of three of the all-time greatest kids’ comics BATMAN ADVENTURES #1, SUPERMAN ADVENTURES, #1 and the multiple Eisner Award-winning TINY TITANS #1.
The app will also offer several Super Hero Origin mini-comics and the first six installments of the ever-expanding DC Nation Secret Files, an encyclopedia of the coolest characters from DC Comics. A monthly DC Nation “mini-mag” will highlight the latest happenings with the Cartoon Network TV programming block. In addition to the wide-range of free comics in the app, more than 100 all-ages DC Comics titles will be available for purchase at $.99 each, with more titles added every week.
On the heels of the app launch, DC Entertainment will also release a new DC Nation Super Spectacular magazine in May. The 64-page magazine will be on newsstands and in comic book shops for $4.99 throughout the summer, offering kids a collection of new comics based on popular DC Nation shows including Young Justice and Green Lantern: The Animated Series. The magazine will also include exclusive versions of content that extends from the DC Nation app programming, including special versions of DC Nation Secret Files and a DC Nation Sneak Peek. The magazine is sponsored by LEGO® Batman™ 2: DC Super Heroes, an upcoming game from Warner Bros. Interactive Entertainment,.and will include an exclusive game code for its readers.
“DC Nation has already proven to be an extremely popular kids’ franchise,” stated Hank Kanalz, senior vice president of digital, DC Entertainment. “The new app and magazine will extend DC Nation’s reach while also delivering fresh content to core fans of the TV programming block.”
Other comic book titles available in the DC Nation app include: GREEN LATERN: THE ANIMATED SERIES, YOUNG JUSTICE, THE BATMAN STRIKES, KRYPTO THE SUPERDOG, TEEN TITANS, BILLY BATSON AND THE MAGIC OF SHAZAM!, SUPERGIRL: COSMIC ADVENTURES IN THE 8TH GRADE and YOUNG JUSTICE: CLASSIC SERIES, among others.
Click here to download the new, free DC Nation app:
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.