Okay this is the limit. In January DC will launch a new JLA book by Geoff Johns and David Finch, and to make sure it sells more copies than WALKING DEAD #100 or UNCANNY AVENGERS #1, they will roll out 52 variant covers—one for each state AND Puerto Rico and Washington DC.
To go along with the “This land is your land, this land is my land” vibe, DC will also launch books starring Katana and Vibe by, respectively, “Arrow” creator Andrew Kreisberg and artist Pete Woods and Ann Nocenti and artist Alex Sanchez.
The two books finally fulfill DC’s diversity mandate: Katana is Asian, while Vibe is of Latino descent.
The vast amount of variants was explained as a tribute, not a sales gimmick:
“Given the title of the comic and the year in which we’re announcing — an election year — we wanted to celebrate the country, as well as the various states.”
There will the initial “regular” cover of “Justice League of America” #1 — featuring an American flag — and then each of the variants will depict elements from each of the states. The sure-to-be collectible cover initiative will not be an “incentive” stunt for comic book retailers — every shop owner has the equal opportunity to buy every cover equally.
Given the fact that America is about to go to the election polls, and are coming together to support the relief efforts for those impacted by Hurricane Sandy, this is the sort of positive comic news that contributes to hope and pride in the United States. Further, given the diverse ethnic backgrounds of Vibe and Katana, it all just makes the “Justice League” universe — and, in turn, DC — seem just a bit more inclusive. We need all those things in this industry, and in the comics we love.
Because what is the use of the tales of Heroes if not to inspire, bringing people together while celebrating our differences?
Besides making issues of JLA #1 like US quarters, at least 52 artists will get a cover rate. The recovery is here!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.