DC Comics Month-to Month Sales: August 2014 – Multiversity Selfies

It's month three of DC's new variant cover ordering scheme, where retailers can order as many of the month's themed variant covers as they want at the regular price. As previously suspected, the Selfie variants do not attract as many additional orders as the Bombshell or Batman 75th variants did. It's hard to tell if that is because of a perceived lack of interest in the covers, or an adjustment based on the previous months, or a combination of factors. Next month DC will have round two of the 3D motion covers, hoping to recapture some of the magic of last year's 3D cover stunt.

This was a down month for DC. Several of their top sellers did not ship in August: Justice League, Superman Unchained and Sandman Overture. Vertigo sales are particularly moribund: the average Vertigo sales of 9,082 per title is the second lowest since Diamond started reporting actual sales back in 2003. (The lowest month was November 2010, at 9,034.) With The Wake over and Sandman Overture shipping sporadically, Vertigo's top seller this month is short-timer Fables.