Sharing your favorite superheroes with your kids is one of the most reward parts of the fan experience, and DC has just launched a Fan Family mini site to promote their family friendly offerings.
This new family-friendly site is designed to deliver the best of the celebrated Super Heroes like Superman, Batman and Wonder Woman with a slew of fun, family-oriented content for parents to share with their kids.
The DC Comics Fan Family blog will serve as an online hub for all DC Entertainment family-friendly news and information, and offer readers a variety of content including DC Comics-themed activity sheets, DIY craft projects, guest blog posts featuring DC Comics talent, the chance for fans to see their own artwork featured with a variety of creative submission contests, and much more!
They’ve also announced contest with Capstone Publishing for 3-6th graders to write about the real life superheroes they know. Winners get a trip for four to the DC Entertainment Offices n Burbank and a VIP tour of the WB Animation Studio, and lots of Capstone and DC merchandise.
In case the name Capstone doesn’t ring a bell, they’re a children’s book publisher with heavy distribution into the educational an dlibrary marktes. They’ve been doing DC based chapter books for years, like this line of Super Pets books.
While people complain about Marvel and DC not doing enough to reach younger readers, they both have pretty robust licensing programs in the kids areas, as this reminds us. As I’ve mentioned before, both publishers have a problem with appearing kid-oriented alienating their core audiences. Licensed books for the kids are a good way around this.
“While people complain about Marvel and DC not doing enough to reach younger readers, they both have pretty robust licensing programs in the kids areas, as this reminds us.”
Precisely right. Kids have multiple entry points into both superhero universes, and storybooks and coloring books are probably the biggest. They’ll find the comics when they’re old enough!
Comics used to be for a general audience that included both kids and older fans who still enjoyed using their imaginations. I think there’s something inherently sad that now it’s separated into these two extreme categories with the mainline titles being strictly the adults only clubhouse and then kids get either a licensed book or something overly watered down. I mean really a mainline DC comics title should not be the kind of thing where you feel like you can’t risk leaving on the coffee table if you have kids. If anything the mainline titles should be exactly the place where an adult fan and kid can share the action and adventure together.
“They’ll find the comics when they’re old enough!”
You have to be THIS HIGH to enjoy DC’s pornographically violent rape comics starring children’s characters!
+1 on everything MattComix wrote above.
The “robust licensing program” is pushing kids towards a product they aren’t ready for yet, and probably won’t be ready to read, for a long time. Certainly well past the age when they’ll be ready/interested in reading comics.
My 10 year old loved the Avengers movie, and he’s enjoying the Infinity Gauntlet to learn more about Thanos and to see his heroes in action. The Marvel Adventures line is also a good gateway to the main line. That company knows their audience and how to appeal to them. DC has totally missed the boat…sadly.
Kids! A whole new untapped market for comics! Some of them have adult parents, who also could buy comics! Who knew??
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