A few months ago, comiXology announced its Digital Storefront Affiliate plan which would allow comics shops to sell digital comics — the implementation plan is different from Diamond’s, but the intent is the same — to allow storefronts to make money off digital comics.
Now, DC and several other publishers (Image Comics (including Shadowline and Top Cow), BOOM! Studios, and Dynamite Entertainment) have anounced they will be joining the initiative.
PR nelow, but more news on this tomorrow live from the Diamond Retail summit.
From Metropolis to Gotham City, retailers everywhere will be able to sell digital comics from DC Comics through comiXology’s recently announced Digital Storefront Affiliate program, an initiative focused on empowering merchants to thrive in the digital marketplace. In addition, Image Comics (including Shadowline and Top Cow), BOOM! Studios, and Dynamite Entertainment have joined the program to have their content sold digitally through retailer Web sites with a comiXology-powered store and reader. Additionally, as announced at Comics Pro, retailers can sign up for a DC exclusive stand alone store.
“Publishers have quickly recognized that the Digital Storefront Affiliate Program is a win-win situation for both themselves and the retailers to sell more comics,” said David Steinberger, CEO of comiXology. “Having DC, Image, BOOM!, Dynamite and all the other publishers on board shows their continued commitment to the vibrant retailer community and ability to continually innovate.”
Publishers who are participating in the program will gain additional distribution channels on the Web while also strengthening their bonds with comic stores. Retailers will also benefit from the program by having the ability to sell the participating publishers digital comics directly through their Web sites without adding any additional inventory to the stores.
“We are pleased once again to work with comiXology on a truly significant program to create new opportunities for publishers to distribute their work and grow the market,” said Hank Kanalz, SVP Digital, DC Entertainment. “The Digital Storefront Affiliate Program enables all comic book publishers to strengthen their relationships with retailers and put them in a better position to flourish.”
To request more information about the Digital Storefront Affiliate program, retailers can visit http://retailers.comixology.com/digital_form/
Additional participating publishers include:
· A First Salvo
· A Wave Blue World
· Antarctic Press
· Arcana Comics
· Asylum Press
· BOOM! Studios
· DC Comics
· Devil’s Due
· Digital Webbing
· Dynamite Entertainment
· Evil Twin Comics
· Image Comics (including imprints)
· Red 5
· Th3rd World Studios
· Viper Comics
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.