Although we’re used to those strategic “print run sellout” press releases coming from publishers at a steady clip, it’s less often that comics publishers tout topping the BookScan sales chart, which tracks sales in bookstores, and other non DM outlets, for the week. However, Dark Horse notes that Avatar: The Last Airbender—The Promise Part 1 “soared” to the top of the BookScan chart last week. This is the Gene Luen Yang-penned bridging story between the popular TV show and the eagerly awaited sequel, Legend of Korra. The art is by the Japanese team Gurihiru.
While the book sales charts show a lot more variation than the Marvel/DC two-horse race at Diamond’s periodical charts, it is noteworthy—if in no way surprising—that a graphic novel with a huge kid readership is doing well in bookstores. As the BookScan chart from all of 2011 showed, children’s books are now the fastest growing and best established GN category in bookstores. We would be very surprised if this trend did not have an impact on the non-Big Two publishers out there over the course of 2012.
The next part of the story, Avatar: The Last Airbender—The Promise Part 2, goes on sale May 30th.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.