COMIC books â sealed in plastic or not â were only the beginning. By 1991, Dark Horse had set up a unit to develop toys and later began a film division and a publishing imprint for decidedly noncomics products, including collections of Playboy interviews and a series of novels chronicling the early years of Tony Montana, the character played by Al Pacino in the 1983 film âScarface.â?
Today, Dark Horse is the third-largest publisher, behind the much larger Marvel and DC, in the direct market, which includes the specialty shops that cater to comic book fans. That market produced more than $500 million in sales last year, according to Milton Griepp, the publisher and founder of ICv2, an online trade publication that covers pop culture for retailers.
The story is accompanied by a CONCRETE comic, which you can view by clicking on the “multi-media slideshow” link.
Mark Evanier has some thoughts on the piece here.
I go to Mike Richardson, the guy who owns the company, and if he says he wants to proceed with something, that’s it. End of discussion. I can’t tell you how refreshing that can be. Even one level down, his editors can go to Mike and then call you back and say, “Mike approved it” or even that he didn’t. Either way, you’re not left dangling for months. It’s a fine operation, and I say that as someone who isn’t known for speaking excessively well of publishers, even some who’ve had the wisdom to employ me.