Dan Buckley, formerly Publisher of Marvel Comics has been promoted to President of Marvel Entertainment, THR reports. In his new role, Buckley will oversee all aspects of Marvel except its movie division, which is run by Kevin Feige. Buckley will continue to report to chairman Ike Perlmutter.
Buckley now adds games, global brand management, licensing and merchandising to his portfolio. If you asked anyone in comics in the know, they would certainly name Buckley as one of the smartest executives in comics. Not only has he successfully managed working with Perlmutter to raise Marvel’s profits and visibility, but he understands both the prickly direct market and the wider world of retailing. He’s a huge part of why Marvel has been the #1 comics publisher for most months for year after year. I expect him to bring the same guidance to his new fiefdoms as well.
Borys Kit observes:
Under this leadership, Marvel began successful annual publishing events that brought entire lines of books together such as Civil War and Secret Wars, launched a series of reboots and rebrands, and brought more ethnic and gender diversity to the company’s hero line-up. And he also made big strides into online, launching for example, the Marvel Unlimited digital subscription service, and partnered with Scholastic to get Marvel’s books outside the comic book stores.
The promotion is seen partly as a doubling down of the company into the creation of content that is non-film related. It is also seen as a reward for an executive who has been praised for a management style that blends a push of the mediums and an intimate geek knowledge of Marvel comics.
This is a nice solidification for Marvel’s businesses under one roof. However one big question remains: who is Alan Fine, and what does he do?