Comics sales remained fairly soft in July, ICv2 reports with sales down a bit in dollars but nearly steady in units:
Marvel took the top three spots and 15 of the top 25. DC increased its share of the top 25 titles from 8 in June to 10 in July. Fourteen titles in the top 25 suffered circulation declines while six posted increases, and there were five number one issues including a new Daredevil series written by Mark Waid that finished at #6 (aided by a slew of order incentive variant covers), and X-Men: Schism #1, the main book of the big summer X-event that debuted somewhat disappointingly at #11 with issue #2 ending up at #28 with sales some 13,000 copies below the first issue.
In dollars, the story was much the same:
Year-over-year dollar sales of periodical comics through Diamond Comic Distributors fell by 4.27% in July 2011despite the fact that July 2010 was not a particularly strong month for comic book sales with just one title over 100K. On the positive side the number of units sold in July of 2011 approached parity with July 2010 with a minimal decline of just .52%. The difference between dollar sales and unit sales indicates that comic book cover prices have in fact declined. The problem is that circulation numbers have not risen enough to make up for the decline in revenue from lower cover prices.
I’m sure John Jackson Miller will explain what is really happening soon, but we’d note that the bottom remains stable. In 2010 the #300 title was TORCHWOOD #1 with 3,675.
In 2011 it was TOTAL RECALL #3 with 3,531. So again, a slight decline, but not a drastic drop.
On the graphic novel side, Alan Moore scored another win with the latest LEAGUE OF EXTRAORDINARY GENTLEMEN volume, which sold some 22K ordered.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.