ICv2’s monthly sales charts for August are out, and while the 43,000+ copies of WATCHMEN sold is a fantastic number that dwarfs all expectations, it’s the seventh month in a row of declining periodical sales that everyone will be talking about:
Sales of periodical comics by Diamond Comic Distributors declined again in August, the seventh consecutive month of declines. The 9% drop (based on sales to comic stores of the Top 300 comics) was the third largest drop since a two year climb in comic sales ended last September. Although it was relatively easy to explain declines earlier this year based on tough comparables against Civil War and its spin-off titles in the corresponding months in 2007, the competition a year ago was less powerful in August, with World War Hulk the major Marvel event in August 2007.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.