This Inhumans promo posters with the ominous words “Complete Series” led to many headlines wondering if ABC had already cancelled it.
Given all the leaks and shade, that seemed a reasonable guess. Alas, Gizmodo’s all too reasonable spoilsport Charles Pulliam-Moore has mostly debunked this by pointing out that old posters also used the “complete series’ line.
While the orientation and layout of this ad may be new, it should be noted that it’s just a differently-organized version of promotional art that ABC has been using as far back as June that also calls the show the “complete series.” An earlier teaser poster merely describes it “a Marvel television series,” but the change doesn’t necessarily mean that ABC or Marvel have already axed Inhumans. The wording seems more likely to be related to the show premiering in theaters, with a “complete” run of the series happening on TV.
For the comparison, Jumpshot created an index benchmarking each of the Netflix Marvel series against the top-viewed of the bunch, which was “Daredevil” season 2 in March 2016. Following its Aug. 18 premiere, “The Defenders” clocked in with just 17% of the viewership that “Daredevil” season two received in the first 30 days. The study looked at Netflix U.S. subs who watched at least one episode of each series.Compared with “The Defenders,” the previous premieres of “Iron Fist,” “Luke Cage” and “Jessica Jones” performed relatively equally in the first 30 days, accounting for 28%, 27% and 26% of “Daredevil” season 2’s viewership, respectively. In addition to being the least-viewed of the group, “The Defenders” also had the largest week-over-week drop in viewership, declining by 67%, 48% and 41%, respectively, over the 30-day period, per Jumpshot.
The San Francisco-based company analyzes anonymized click-stream data from a panel of more than 100 million internet consumers, amounting to some 160 billion individual data points per month. The data excludes viewing that occurs on connected-TV platforms or Netflix mobile apps, but Jumpshot says its benchmark analysis reflects aggregate viewing on the platform.
A link in the Variety piece led to this rather intriguing Netflix news release which features a fascinating mandala disguised as a chart:
However, reaching viewers seems to be an even more arcane process:
Viewers are finding their way to the adventures of Daredevil, Jessica Jones, Luke Cage and Iron Fist through shows as diverse as the Defenders crew. And it’s not by chance, it’s by design – more than 80% of all shows are discovered through Netflix recommendations.
“At Netflix we know genres are just wrappers, which is why we work hard to create algorithms that help members break these pre-conceived notions and make it easier for them to find stories they’ll love, even in seemingly unlikely places,” said Todd Yellin, Vice President of Product.
According to this study,seekers find answers with Marvel Netflix shows as follows:
Anti-heroes and moral ambiguity lead viewers to Marvel’s Daredevil.
Sharp humor, strong females and dark crime draw watchers to Marvel’s Jessica Jones.
Dangerous worlds and complex consequences direct viewers to Marvel’s Luke Cage.
Edgy coming-of-age tales steer watchers to Marvel’s Iron Fist.
I didn’t know that “complex consequences” was a genre…but I do now!
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.