Has all the Comic-Con hype actually TURNED OFF some moviegoers? That’s what a chart over at THR seems to show, Jay Fernandez reports:
Flixster provides data for the Bullseye over at Risky Business each week, and occasionally the company tacks on some other random information. This week, Flixster included this graphic, which measured how online activity around featured films was affected by Comic Con.
Do you notice anything about this? Yes, other than “Scott Pilgrim” and “Sucker Punch,” of which little had then yet been seen, everything else went down. DreamWorks Animation’s “Megamind,” Disney’s “Tron” reboot, the whole mess of Marvel movies, etc., all had interest in them drop post-Con.
Now, this may mean nothing, of course. We’re still a long way from the release of most of these, and probably most of the fans who would have been swirling around these projects suddenly gorged and had to rest for a few days. But it does support the theory that Comic-Con isn’t really drumming up business outside of the true believers who were going to see these movies anyway. Had those not already attuned to this material gotten fired up by the Con parade, those activity percentages would have gone up.
There’s some dissension in the comments and competing charts which seem to show an opposite effect. And really…who the hell knows what this chart means. It’s iPhone users searching for info based on trailers. And you know, a good trailer is still a good trailer, no matter where it’s shown.
But probably somewhere some studio head saw this info and peed his/her pants, just like Batman.
Tangential — we can’t wait for SUCKER PUNCH, aka Zack Snyder does Tarantino.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.