A recent article published by Inverse describes how the primary demographic for toys and merchandise related with superheroes and other major franchises has shifted away from children and towards adults. I’m inclined to agree with the piece but I’m left to ponder if there are any deeper answers to this phenomenon besides the somewhat […]
I was fortunate to attend Mattel’s blogger breakfast event the Monday morning of Toy Fair. Mattel had claimed the entire fourth floor of the Javits Center, and, BOY! did they showcase a lot of cool stuff! Justice League Ultimate Batmobile Justice League™ Ultimate Batmobile SRP: $ 249.99 | Adult | Available: Fall 2017 Inspired by Warner Bros. Pictures’ action-adventure […]
I’m trying to get all the Toy Fair stuff up this weekend, so I won’t be posting most commentary. But that’s okay… I know you guys love pictures, and I photographed almost every inch of the Funko booth at Toy Fair! Here we go!
While wandering every aisle of ToyFair, I spied this display: What the…?! Peanuts?! Construction sets? At first, I thought it might be counterfeit, as the box design and quality was a bit cheap. (Charles Schulz was known for demanding high quality designs from his licensees.) A quick glance of the empty box showed the proper […]
By Taimur Dar Another Toy Fair New York has come and gone. Since this was my first year attending, I’ll admit to being a bit overwhelmed by all the sights and sounds though it did afford me the opportunity to finally put my skills from studying marketing in graduate school to some use. -Licensed properties […]