The Beat’s marketing reporter Taimur Dar looks at even more issues in last week’s furore: you ask the wrong questions in marketing, you end up with the wrong answers.
After a couple of days of dissembling, defensiveness and saying he did nothing wrong, artist Ardian Syaf has posted an apology/farewell note on his FB page, which is now visible again. As you may recall Syaf surreptitiously put messages referring to an anti-Semitic, anti-Christian organization in the are of X-Men Gold #1. On his FB […]
If you somehow missed the Ardian Syaf controversy over the weekend…well, lucky you, But here’s a rundown of what happened. • First the background: Ardian Syaf is a comics artist from Indonesia, whose worked on many titles for DC and Marvel since getting his start in US comics in 2008 on The Dresden Files for […]
Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they’ve been calling it new, debuted at San Diego last year. The program allows you to get bonus points for doing things with Marvel online (I really should join I guess) and then you get discounts and goodies and […]
Did you know there were comics adaptations of the prequel films? It’s true! And they are part of a deluxe slipcased edition of 12 hardcover Star Wars graphic novels that includes these three rarities as well as the much loved original adaptations and 6 Marvel series including Darth Vader, Star Wars and a collection of covers.
Announced earlier today, the action-packed RPG/MMO Marvel Heroes Omega, a spin-off of Marvel Heroes 2016 PC game, will bring together the Guardians of the Galaxy, X-Men, the Avengers, the Defenders and more on your PlayStation 4 and Xbox One in the Spring of 2017. Marvel Heroes was great in the bit I did get to […]
Face front true believers, ResurreXion is upon us! After years of stagnation, Marvel has aligned the cards for yet another X-Men and Inhumans reboot. Will the publisher finally be able to find a solid groove for these characters, find out as we tell you if the debut of Royals and X-Men Gold are worth your […]
Many an artist of the comic, graphic novel, and manga format will cringe when the respective writer they work with asks for the dreaded “action scene.” Perhaps more confusing than the rendering of hands, the action scene can easily confound any veteran artist; Do I go for a side-profile view, or over the shoulder? Is […]
While Marvel’s PR crisis continues to swirl, it should be noted that they still have books coming up from important new voices, and The Beat will continue to support these projects. Individual creators shouldn’t be penalized for misguided marketing efforts. Such a voice is Saladin Ahmed, the Hugo and Locus award winning science fiction writer who’s making his […]
So yeah, watching comics twitter react to Marvel’s marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive, and then the water broke in new waves and pools and oh my god. I’ll have more to say about all of this after I write about MoCCA, but for now […]