Here’s more of that 2018 industry change: DC secedes from Previews, and Diamond announces its own PULLBOX system.
When they came for my mentions, I was out having lunch.
ComicsPRO’s annual retailer/publisher summit will be held in Portland, Oregon on February 22-24, 2018. It’s an intensive gathering where announcements are made and issues are discussed. I’m told this year’s keynote speaker will be Dinesh Shamdasani, formerly the publisher of Valiant Entertainment, and since the ownership change, a consultant for Valiant. Shamdasani may not be running […]
By Brian Hibbs There’s a particular Myth of the market that says that the “Wednesday Warriors” – the hardcore, most committed fan, who comes in every week without fail, usually on a Wednesday – are the core of the business that we should be catering to. This is a narrative that is regularly advanced by […]
In its January 4th mailing to retailers Marvel made a startling offer: retailers who had already ordered a first or second printing of the second issue of a Legacy launch could freely order a lenticular variant cover. This was very…interesting because some of these covers were highly incentivized variants which required you to order dozens of […]
Get comfortable for a few different threads to come together. The fireworks are starting early this year. You know how it’s become a custom in recent years for retailers to link to their best sellers of the previous? It’s January and it’s started. The first one I’ve seen is from Challengers Comics + Conversation in […]
By Brian Hibbs Dear C.B., I want to congratulate you on your new position as Editor-in-Chief at Marvel comics; from what I know about you I think you’ll probably fit the job pretty well. There’s been a lot of chatter about Marvel’s content, and I’d like to talk a bit more about it from […]
Everyone talks about the direct market but no one does anything about it. Well, Jim McLauchlin wrote about it, starting with one of those “I want those cha cha heels!” McGuffins: Wednesday, September 27 was release day for Fu Jitsu #1 from Aftershock Comics. Not the biggest of debuts, but hey—it’s written by Jai Nitz, […]
While we have our BookScan numbers for sell through, and our Diamond estimates of sell-in in comics shops, we haven’t had reliable sell THROUGH numbers for what periodical comics actually sell to customer in stores. Retailers ave POS (point of sale) systems (although not all do) but aggregating them is a closely held industry secret. […]
By Brian Hibbs I’m a little bored with continually talking about Marvel comics and “Legacy” – there’s not a lot more to say about them now until we get into the sell-through phase in about two months. So, what else is in the comics news? One publisher that caught my eye was IDW, with two […]