Greeting from the Windy City. The Diamond Retailer Summit has returned to Chicago for the first time since 2013, and the event kicked off last night with a PACKED reception. Everyone was commenting on the enthusiasm and turnout among retailers. There have been open bars at retailer events before so even that didn’t count. Was it […]
The Beat’s marketing reporter Taimur Dar looks at even more issues in last week’s furore: you ask the wrong questions in marketing, you end up with the wrong answers.
Speaker of Marvel, they are boosting the goodies you get if you join their Marvel Insider program, which although they’ve been calling it new, debuted at San Diego last year. The program allows you to get bonus points for doing things with Marvel online (I really should join I guess) and then you get discounts and goodies and […]
So yeah, watching comics twitter react to Marvel’s marketing thoughts over the last few days was like being on a hill and watching a tsunami arrive, and then the water broke in new waves and pools and oh my god. I’ll have more to say about all of this after I write about MoCCA, but for now […]
As we’ve noted in our recent sales charts, things have taken a dark turn at Marvel sales-wise in the last six months or so with historically low average sales. Marvel has reacted with many actions as this is not a trend that can continue. I understand that a big two day retailer summit is underway […]
Marvel has been trying to make the Inhumans the next big thing for years. but it’s been an uphill battle and here are some of the reasons why.
Variant covers are an accepted practice in comics publishing and collecting, but is Diamond enforcing its own rules on minimum orders? Retailer Brian Hibbs looks at the plusses and minuses of the world of variants.
It’s Tony Shenton, not Diamond, who’s getting some competition from this one woman start up.
Our story begins a few years ago, when I was still managing another comic shop in the city. A man walked into the store, smiling and humming to himself. “Interesting place you got here,” he said, slowly stepping his way through the store, eyes scanning the walls in wonderment. “Why thank you,” I replied, choosing […]
We asked Marvel a few questions about their plans to use GeoTargeted digital advertising to drive customer into comic shops and here’s what we found out: There are plans in place to expand the program to Twitter, Facebook and banner advertising, but the initial roll out will be email. “Fans who subscribe, not only to […]