by Marc-Oliver Frisch
The countdown to DC’s big relaunch continued in June with a whole lot of Flashpoint tie-in books — few of which seem to have stood out in any way to retailers, if the sales figures are any indication. Given that the upcoming relaunch titles are drawing on the same pool of creators, characters and concepts, that’s not ideal for DC. If it’s asking too much of readers and retailers to pick and choose among 16 titles of a certain mold, putting out 52 of them at once seems ill-advised.
Over at the publisher’s Vertigo imprint, meanwhile, almost half the current ongoing series are about to end within the next year. There’s still plenty of time for Vertigo to announce replacements, certainly. But in combination with the recent WildStorm shutdown and the re-absorption of a number of key Vertigo properties into the DC Universe line, there seems to be a lot less patience than there used to be at DC for material that’s not expected to immediately do well in the direct market.