DC Comics Month-to-Month Sales: March 2010

by Marc-Oliver Frisch

March brought jolly good sales for DC’s comic-book business!

In fact, even considering that it was a month with five delivery days for new comics instead of just four and, consequently, one extra week of re-orders, the numbers seem almost too good on a range of titles, but maybe I’m just paranoid.

In particular, DC’s Vertigo imprint is beginning to look more solid than it has in ages. Partly, that’s because Vertigo released a whopping 19 new comic books in March, a new record for them, but also because many of those books performed well.

The big launch of the month was American Vampire, of course, a new ongoing series co-written by Stephen King. It sold an estimated 33,762 copies, the highest first-month sales for Vertigo since Diamond started providing data on sales to retailers in March 2003. (Andy Diggle and Enrique Breccia’s Swamp Thing #1 came close: It moved 33,382 units in March 2004.)

More significantly for Vertigo’s long-term health, there are signs of moderate success with a number of other recent launches. Sales on titles like The Unwritten, Joe the Barbarian and — to a lesser extent — Sweet Tooth indicate that the practice of publishing debut issues with low introductory prices is bearing fruit. The Fables spin-off Cinderella and the maxiseries Daytripper are also turning out to be solid sellers.

Blackest Night and its tie-ins keep the publisher’s DC Universe line in reasonably good shape in March, while the WildStorm imprint saw an increase of 35% in average comic-book sales. The latter is a mixed blessing, though. The spike is entirely due to a highly irregular three new issues of WildStorm top-sellers Astro City and Ex Machina, neither of which came out in April, and one of which has two more issues to go before reaching its conclusion.

DC Month-to-Month Sales — January 2010

by Marc-Oliver Frisch The sky is falling, in case you hadn’t heard. Well, the ceiling in the direct market seems to be, at any rate, although DC seems less affected by that right now than Marvel. DC starts the new year with numbers that aren’t stellar, but then again, they rarely are in January. And […]

Journey into Mystery

We’re on the road today with no reliable internet access, so no posting on all the exciting news, like Rob Liefeld’s exclusive comics for Comixology and so on. BUT we will have the DC Month to Month sales along shortly and that should keep you busy for a while.

Just Mostly Gross, Funny Fun: An Interview with CHEW Writer John Layman

On the occasion of the German edition of CHEW, which debuted from Cross Cult Verlag last week, I had the opportunity to talk to Layman about the series, his prospects in the comics industry and his experiences at WildStorm. An abbreviated and translated version of the interview, which was conducted via e-mail over the course of several weeks, appears in CHEW – BULLE MIT BISS 1: LEICHENSCHMAUS.

DC Month to Month Sales: December 2008

by Marc-Oliver Frisch The question whether the economy has any effect on DC Comics’ periodical output is increasingly difficult to answer. On the one hand, many titles not right at the center of the publisher’s big superhero line are losing units by the truckload, and new series debut with abysmal numbers — case in point […]

Meet the Elite Beat Squad: Marc-Oliver Frisch

Continuing our spotlight on our valued collaborators here at The Beat, today we spotlight Marc-Oliver Frisch, who reecently moved to Boise (from his native Germany) for educational purposes. Marc-Oliver’s monthly DC Sales Chart analyses have captivated and infuriated in equal parts for the last six years or so. He started them out on Usenet, but […]