Retailers Reax to Rebirth: what’s behind that curtain?

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All we’ve seen of Rebirth is a big blue curtain, and there’s a lot of anxiety about what’s behind the curtain. You may recall the game show Let’s Make a Deal where contestants had to pick the prize behind one of three curtains. Will Rebirth be a new car or a box of macaroni and cheese?

The entire comics industry benefits from a strong DC Comics. A lack of customers who are eager to read the exploits of some of the medium’s best known characters is a concerning thing to retailers and even other publishers, who know that the Big Two are the core of the existing business. I’m told even some at Marvel are worried about the effects of Rebirth. DC execs faced many tough questions at the ComicsPRO meting where it was announced, and skepticism and hope were felt in equal measure, sometimes by the same person.

“I love this world but there’s something missing” – DC gets back into its comfort zone with Rebirth

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In his video introducing DC’s Rebirth publishing plan, Geoff Johns calls it a “third rebirth” for DC. At first I thought this referred to the original DC, Silver age Flash and…something else? But he was actually referring to reimagining Green Lantern and the Flash characters with better, more motivated origins. Perhaps more accurately, from an external viewpoint, its the third rebirth of DC in the Diane Nelson era, following the New 52, DCYou and now a new line based on core characters. Or as he put it, in the video’s most quoted line, “It’s not just an event, it’s a mission for us.”

It’s complicated: Marvel Netflix TV and movie characters won’t crossover in Avengers: Infinity War

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If you were concerned that the next Avengers movie, Avenger: Infinity War, slated for 2018, would contain 150 Marvel characters and sacrifice drama, storytelling and memory storage to too many characters running around, rest easy: there will only be 100 characters in the film. That’s because the Marvel Netflix character can’t really cross over into the movies. This little tiddlebit was revealed by A:IW director Anthony Russo—one half of the Directin’ Russo Brothers—who was being interviewed by a Portuguese outlet, and thought, as many have before him, that just because it was in a foreign language he could be be more candid than normal. Google Translate, Anthony. It’s free.

Industry Watch: Editorial changes coming to DC?

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(Above, Ryan Sook’s cover for Superman: Alien American #1) If you’ve been following our sales charts here at The Beat you know that June was the big relaunch month for DC following Convergence and the move west, with 20 new #1s and new storylines and new costumes for old favorites. And sales were pretty good […]