In all the current hoo hah about video games, diversity and propaganda, it’s worth remembering that women make up nearly 50% of most kinds of gamers. There are some exceptions, of course. Unlike the comic industry, the video gaming industry has the money to study this sort of thing, and the Entertainment Software Association has put together many statistics on the age and gender of gamers. The most recent study shows that 48% of all gamers are women.
I was spit balling with Brett Schenker the other day, he of the groundbreaking Facebook study on comic demographics, and I wondered what his methodology would day about female games.