The Cartoon Network held its upfronts the other day — you can read the PR here — but like most cable channels, the name of the channel is becoming less and less accurate. Broadcasting & Cable assesses the changes:
Cartoon Network is boosting its live action fare and expanding into unscripted alternative programming in an attempt to woo a slightly older (and potentially more profitable) new crowd.
“Just like the boy that wakes up one day and starts to sound different, our voice is changing too,” said Stu Snyder president and COO of Turner Broadcasting’s Animation, Young Adults and Kids Media division.
Upcoming shows include a live action show about kids working with a demolition expert to blow things up, a show about teenagers asking silly questions, and various other sorts of quiz shows, viral videos and the like.
But there will be SOME cartoons — Genndy Tartakovsky has a new show , and more Ben 10 spin-offs and Scooby Doo movies are in the works. Tartakovsky’s show is called Sym-Bionic Titan, and it’s “an exciting hybrid of high school drama and giant robot battles.”
GIANT ROBOT BATTLES! Back in the olden days, that’s as exciting as it got! Kids didn’t need any fancy demolition quiz videos!
The Cartoon Brew comment section on the announcements has a “spirited discussion” of the announcements.