The BookScan list of graphic novels sold in bookstores for the week ending September 17th displays the effect of the debut of the Bleach anime on the Cartoon Network on September 9th. The first volume in the Bleach manga series, which was originally released in June of 2004, soared to #7 on the list, while Bleach Vol. 2 jumped up to #20. It was the strong backlist sales of Naruto that heralded the “Cartoon Network effect,” after the Naruto anime debuted last September.
It’s unlikely that Bleach will be able to fully replicate Naruto’s performance — for one thing there are 14 volumes of Bleach out now versus seven volumes of Naruto in 2005, which means that new adopters have to make a much bigger commitment to Bleach. Also the scale of Naruto’s success was, and remains, staggering. So far in 2006, Naruto Vol. 1 has sold more than 70K copies in the bookstores — and the only books that have sold more are Volumes 9 & 10 of Naruto. According to one industry observer, sales of the 11 volumes of Naruto so far in 2006 account for just under 10% of total manga sales for the year.
Much more of ICv2’s usual insightful analysis in the link.
It’s worth noting that the Kid’s WB/CW Saturday morning line-up debuted this weekend, with a significant amount made up of comics-based shows.
7:00-7:30 am, KRYPTO THE SUPERDOG (E/I Compliant)
7:30-8:00 am, KRYPTO THE SUPERDOG (E/I Compliant)
8:00-8:30 am, MONSTER ALLERGY
8:30-9:00 am, TOM AND JERRY TALES
9:00-9:30 am, SHAGGY & SCOOBY-DOO GET A CLUE!
9:30-10:00 am, JOHNNY TEST
10:00-10:30 am, LEGION OF SUPER HEROES
10:30-11:00 am, THE BATMAN
11:00-11:30 am, XIAOLIN SHOWDOWN
11:30 am-12:00 pm, LOONATICS UNLEASHED
Is there the potential for any kind of KWB bounce here?
OBSERVATION: When looking at this list we were shocked to see that the much derided LOONATICS was actually on the air, let alone in its second season. Has anyone seen this show. Was it as bad as everyone thought it would be?