So if you’ve been following along with the CAP #600/REBORN #1 news, you know that CAPTAIN AMERICA #600 goes on sale TODAY, not Wednesday, because Marvel has been planning a big news release that, hopefully, will turn into major media coverage and people flooding into stores to see what it’s all about. So what’s the deal? A Google news search for Captain America as of this moment reveals such headlines as:
Ah, wait here we go!
•CNN International: Captain America, thought dead, comes back to life
•NY Times: Captain America Back From the Dead
• And what seems to be the main story from the Daily News: Captain America is coming back to life in a comic near you.
So….let’s say the news is spreading fast.
Todd Allen takes the cynical road and notes that the Daily News story, which broke first, doesn’t actually mention Cap #600 or that you can buy it in stores today, although subsequent stories are a bit clearer on that.
And what is the actual NEWS revealed today? Steve Rogers is coming back as Cap! WHOA! Didn’t see that one coming! I just pee’d my pants!
Okay, we’ve all had our fun, now the question is did this promotion succeed? We won’t know this for a long time. It seems to us that Marvel did make a good effort to allow retailers to order and sell as many books as they could, but given that drawing all this attention to an “upcoming” mainstream news story made everyone figure out what the “story” was, and the sad fact that resurrection just doesn’t sell as well as death unless you’re starting a religion, it will be hard to duplicate the “Death of Cap” frenzy.
So this could still be a goldmine for retailers…or it could be an average, everyday comic book hero coming back to life thing. Developing.
ART: Top, John Cassaday cover to REBORN #1, middle, Alex Ross variant cover, bottom, Joe Quesada variant cover.
UPDATE: Via CNN’s Twitter:
Captain America — not so dead? http://bit.ly/12LlPR
So, they are doing their part!