Although the bus sped off before we could get a good picture, this ad for HSBC Bank had a pretty snappy blurb that went something like “Japanese adults buy more comic books than American children do” with a picture of a sumo wrestler reading a manga.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.