Former Dreamworks SVP Brad Woods has joined Viz Media as Chief Marketing Officer. Woods also has Mattel and Warner Bros. on his resume. At Viz he’ll oversee strategies for expansion into multiple channels. Inaddition to it’s well known print manga products. Viz also has streaming, online, film, TV and many other home entertainment branches, so hiring a veteran exec to look at all this stuff is a good move.
VIZ Media, LLC (VIZ Media), the largest publisher, distributor and licensor of manga and anime in North America, has announced that Brad Woods has been named as Chief Marketing Officer (CMO).
“Brad Woods is a seasoned entertainment executive with a proven success record of enhancing brand equity, increasing revenue, and achieving results with innovative strategies and visionary leadership,” says Ken Sasaki, CEO of VIZ Media. “His multi-disciplinary experience will play a vital role in expanding VIZ Media’s market share across the publishing, digital content, licensing, home media, and consumer product landscapes.”
Woods will be responsible for developing a range of marketing and product strategies to expand the VIZ Media brand and omni-channel marketing for titles across all company imprints.
“I am very excited to build upon VIZ Media’s mission to offer exciting and unique multimedia content to a diverse global audience,” Woods says. “Our dynamic catalog of titles across the print, digital, broadcast, and mobile arenas will allow us to reinvent how consumers discover, enjoy, and interact with our properties on a truly global level.”
Woods joins VIZ Media from DreamWorks Animation, where he served as Senior Vice President leading the domestic consumer products and retail business development divisions. During his tenure at DreamWorks, he restructured and substantially expanded the studio’s consumer products business, led the U.S. licensing and retail teams, and also provided strategic leadership for breakthrough marketing programs on properties including Madagascar, Kung Fu Panda, and How To Train Your Dragon.
Over his 20-year career, Woods has held senior positions in the entertainment and multi-media industries with companies including Mattel and Warner Bros. Entertainment. His experience spans a wide variety of marketing and licensing operations such as product marketing, brand development, corporate marketing and communications, lead generation, channel relations, and digital and social media marketing. He holds an MBA from the University of Southern California, where he graduated Summa Cum Laude, and a BS from the University of Arizona.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.