Among other things. This week Borders rolled out the first of 20 new souped-up media-age “concept stores” which spotlight five areas: Traveling, Cooking, Wellness, Graphic Novels, and Children’s Books. According to the PR:
Certain categories within the new Borders concept store — Travel, Cooking, Wellness, Graphic Novels and Children’s — are so popular and rapidly growing that Borders has designated them as special destinations within the new concept store — giving these categories their own “shop within a shop” look and feel.
Journalists toured the store, located in Pittsfield Township, MI, this week and report it is filled with fancy space age gizmos:
The 29,000-square-foot store is not so different that you won’t know you’re in a Borders. But it’s filled with new digital features unlike anything the $4.1 billion Ann Arbor-based bookseller has offered before – like a kiosk where customers can mix and burn CDs and a video conferencing device called the LongPen that lets an author sign a book electronically.
Certainly this tends to confirm that the graphic novel category is in growth mode for traditional booksellers.
Above: the pilot store’s GN section.