Although announced during last week’s retailer breakfast, DC made Bob Wayne’s promotion to SVP, Sales official with some PR. As Brian Hibbs put it:
Meanwhile, big congrats on Bob Wayne being named Senior VP of Sales at DC – Bob is the best friend the DM has, and I count this as a smart and solid move for the marketplace.
For those who think the DM — or “hobby market — is the be-all and end-all of comics sales this is undoubtedly true. But whatever your thoughts, Wayne is certainly the most knowledgeable and focused person to guide the DM though the emergence of parallel distribution channels.
Bob Wayne has been named Senior Vice President, Sales of DC Comics, it was announced at New York ComicCon by John Rood, EVP Sales, Marketing, and Business Development, DC Entertainment. Wayne will continue to oversee sales distribution for DC Comics in the direct market and bookstores, and in his new role will and will now oversee digital sales and all international distribution. He will be based in New York and report directly to John Rood.
“Bob Wayne’s dedication to the direct market is boundless and he’s been an instrumental, guiding force in DC Comics’ growth in traditional bookstores,” said Rood. “Bob has a stellar reputation with our partners in the retail community and I look forward to watching his—and the company’s– expanded influence internationally on all platforms.”
Bob Wayne joined DC Comics as Retail Promotions Manager in 1987. He was promoted to Vice President, Direct Sales in 1998. He was honored with an Inkpot Award in 2009 at Comic-Con International: San Diego.
Prior to joining DC, Wayne operated a chain of comics and science fiction stores in the Dallas/Fort Worth area.
He is the co-author of the DC comic book series Time Masters.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.