Would you like Wolverine with that soy vanilla misto?
Ubiquitous coffee chain Starbucks is expandingthe offerings in its Starbucks Digital Network, which allows latte-lovers to read free digital content in its stores. New offerings will include ESPN, The Economist, The New York Times, and Marvel Digital Comics.:
On the Entertainment Channel, watch for the upcoming arrival of the Marvel Universe as Super Heroes, mutants, aliens, armor-clad super-geniuses and thunder gods join forces with the Starbucks Digital Network on Apr. 23, 2011. Known for engrossing stories and a library of more than 8,000 characters, Marvel Comics gives Starbucks customers unlimited, free access to its full library of Marvel Digital Comics Unlimited. Spider-Man, Iron Man, Thor, Wolverine and others await to captivate as customers explore the comic realm and imagine fighting villains with a cup of coffee in hand.
While it’s not entirely obvious from the release, it looks like these comics are offered as a “reading library” sort of thing, not downloads you own. Which makes sense.
This seems like a pretty smart move for Marvel — it’s a way to get comics in front of potentially millions of new readers while leaving room for them to purchase them at a local comics shop.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.