Would you like Wolverine with that soy vanilla misto?
Ubiquitous coffee chain Starbucks is expandingthe offerings in its Starbucks Digital Network, which allows latte-lovers to read free digital content in its stores. New offerings will include ESPN, The Economist, The New York Times, and Marvel Digital Comics.:
On the Entertainment Channel, watch for the upcoming arrival of the Marvel Universe as Super Heroes, mutants, aliens, armor-clad super-geniuses and thunder gods join forces with the Starbucks Digital Network on Apr. 23, 2011. Known for engrossing stories and a library of more than 8,000 characters, Marvel Comics gives Starbucks customers unlimited, free access to its full library of Marvel Digital Comics Unlimited. Spider-Man, Iron Man, Thor, Wolverine and others await to captivate as customers explore the comic realm and imagine fighting villains with a cup of coffee in hand.
While it’s not entirely obvious from the release, it looks like these comics are offered as a “reading library” sort of thing, not downloads you own. Which makes sense.
This seems like a pretty smart move for Marvel — it’s a way to get comics in front of potentially millions of new readers while leaving room for them to purchase them at a local comics shop.