Journalist/comics scribe Marc Bernadin looks at the sub-10,000 copies sales of his Wildstorm mini THE HIGHWAYMEN and wonders why it sold poorly:
Did we not spread the word adequately? I’d like to think we did. We did oodles of press, interviews with anyone who asked. Had pieces up on Wizard.com, Newsarama, CBR, Silver Bullet, IGN, and Broken Frontier. Some mainstream press, too, in EW and a couple of news syndicates, which got us into a whole host of regional papers. We did in-store signings and convention appearances, a couple of podcast interviews to boot. DC gave the first issue the better part of a page in Previews, and seeded house ads throughout the bulk of its books the month before it came out. It’s possible we could’ve done more—a cross-country tour would’ve been nice, but not in the cards…and we all can’t have Warren’s internet presence, not overnight—but we didn’t let it stumble out there without any support at all.
More intelligent musings in the link.