As long as we’re throwing some numbers around, Barnes & Nobles has stepped on the DObletake train , purchasing some 7,600 Super Packs for the holidays. Each Super Pack contains 10 comics so that’s 76,000 issues total. B&N will carry the book through the holiday season and the Graphic novels when they come outing the spring.
DoubleTake, as we’ve mentioned a few times here, is a joint venture with video game company Take Two, led by legendary comics exec Bill Jemas, who came up with the unorthodox marketing ride of packing all ten of the company’s launch titles into Super Back bundles. I’m told it was this “bundle” idea that sold B&N on stocking the titles.
The Double Take line spins out of the Ultimate Night of the Living Dead universe, based on the public domain Night of the Living Dead film. The company is also offering free #1 and a new free #2 issue every day. Details here.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.