Reader Andy Stowell writes that he was at his local Barnes and Nobles and found them selling the regular old 2D editions of DC’s villains month comics, but with a $3.99 price on the cover. The 2D covers sent to comics shops were sold for $2.99 to make up for the shortage of the $3.99 lenticular covers. While Stowell was upset about the mark-up, I’m told by sources close to DC that this is a B&N thing—they order special editions and set the price for them. What’s not clear is it it was just this particular B&N—the one in Monroeville, PA—or a chain wide practive.
While this will still the complaints of retailers who don’t like B&N selling comics, it does seem like some unfair pricing for the “civilian” population.
Heidi MacDonald is the founder and editor in chief of The Beat. In the past, she worked for Disney, DC Comics, Fox and Publishers Weekly. She can be heard regularly on the More To Come Podcast. She likes coffee, cats and noble struggle.