Reader Andy Stowell writes that he was at his local Barnes and Nobles and found them selling the regular old 2D editions of DC’s villains month comics, but with a $3.99 price on the cover. The 2D covers sent to comics shops were sold for $2.99 to make up for the shortage of the $3.99 lenticular covers. While Stowell was upset about the mark-up, I’m told by sources close to DC that this is a B&N thing—they order special editions and set the price for them. What’s not clear is it it was just this particular B&N—the one in Monroeville, PA—or a chain wide practive.
While this will still the complaints of retailers who don’t like B&N selling comics, it does seem like some unfair pricing for the “civilian” population.