By Todd Allen
The juggernaut that is the Avengers movie (as opposed to the Juggernaut in the X-Men films) is still rolling. How did it do this weekend? The weekend box office estimates for the U.S. are for $103M. That brings the global total to $1,002,082,000. Marvel has to be feeling pretty good.
In the global market, Box Office Mojo has Avengers as the #11 film all-time. Bigger than any Marvel film before it. Bigger than Dark Knight. Bigger than all but the last Harry Potter. I’d be surprised if it wasn’t #6 or #7 all-time by next weekend. Granted, you’ve got some of the 3D screenings boosting the box office totals, but this is a very, very big film. Avengers has really captured the both the domestic and foreign markets in a way that relatively few films have.
This weekend’s $103M was a 50% drop-off from last weekend. That’s a relatively high drop-off, but then again, opening weekend was a record setter and you just don’t keep that up. Let’s say Avengers drops 50% at the weekend box office for the next 4 weekends. That would add roughly $95M to the Avengers coffers, for something in the neighborhood of $470M domestic box office dollars… and that’s not even counting ticket sales Monday through Thursday for the next month.
This is looking like a top 5 all time grossing film both internationally and domestically. Possibly top 3. It will be tough beating out Avatar and Titanic, but everything thing else seems possible.
Todd Allen wears a lot of hats. At various times he’s been (alphabetically), a bouncer, college professor, humor columnist, Internet producer and an NBA/WNBA Beat Writer, among other things. He’s the author of Economics of Digital Comics. You should probably read it.