DC Comics Month-to-Month Sales: August 2010

August 2010 wasn’t a great month for the direct market as a whole, and DC Comics was no exception. The current tent-pole title Brightest Day and its tie-in books kept performing solidly overall, but a number of other high-profile books, including Green Lantern, Batman: The Return of Bruce Wayne, Batman and Robin and The Flash missed their August shipping dates, putting a bit of a dent in DC’s periodical performance: Overall dollar sales for new comic books were the lowest since June 2009, and average unit sales dropped to their second-lowest point of the last 12 months.

For the publisher’s Vertigo brand, August was particularly tough, with estimated average unit sales dropping to a new all-time low of 9,094. Again, though, the schedule is the culprit: With American Vampire, Joe the Barbarian and Jack of Fables, some of Vertigo’s best-selling comic-book titles didn’t come out in August. At the WildStorm imprint, average unit sales crashed back to just above 6K, and in this case, the schedule had little to do with it. At this stage, it’s not hard to see why DC is pulling the plug on WildStorm.

DC Comics Month-to-Month Sales: July 2010

The “Brightest Day” and Batman titles continued to be the driving force of DC’s comic-book line in July. The publisher’s overall performance in the periodical direct market remained more or less flat, consequently. The most prominent new release of the mainstream DC Universe line, and maybe a bit of a wildcard for retailers, was the debut of Batman: Odyssey, a six-issue miniseries by writer/artist Neal Adams, who is still something of a high-ticket name, but hasn’t actually produced a substantial comics project in decades.

At Vertigo, overall sales were slightly down in July because Fables, for all intents the imprint’s flagship series, didn’t come out. At WildStorm, the numbers were slightly up because of two new miniseries debuting above the 10K mark.

See below for the details, and please consider the small print at the end of the column. Thanks to Milton Griepp and ICv2.com for the permission to use their figures. An overview of ICv2.com‘s estimates can be found here.

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