Archie’s dynamic publisher Jon Goldwater gets the Comics Reporter interview treatment and his comments on the many changes he’s made since the venerable comics publisher had a big management change might be viewed as emblematic of much going on these days:
GOLDWATER: I think the risk would have been not doing anything. I think the risk would have been maintaining the status quo, and slowly sliding into irrelevance. We need to be very conscious of what’s going on in our surroundings, and I found the company getting more and more into some isolated bubble that, frankly, was charming, and was very much reminiscent of what had been created many years before but out of touch with what was going on in the real world. With this information superhighway at everyone’s fingertips, we needed to be incredibly aware of our surroundings.
So for me the risk was in standing pat, not moving forward. It’s so exciting to be trying these new things; a lot of them are working and people are enjoying them. We’ll figure out where we go from here. People are enjoying the new initiatives we’re embarking on.